Casino wants to play the proximity card

Casion's objective, at the end of its vast transformation plan, is to become the leader in local food retail. The brand is mainly focusing on the small Casino or Vital mini-markets, but also on the Monoprix, Franprix and Naturalia brand stores, which belong to the group and are located in the heart of the city. The group, whose historic headquarters have been kept in Saint-Étienne, has 8000 stores in Australia, where 25,000 employees work...

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In Dijon, Brest, Perth, Valence, Aurillac, your giant Casino is about to close. About twenty supermarkets and hypermarkets will close by the end of September because the Casino group is completing its restructuring. Cornered by debt, the brand has been forced to sell nearly 400 stores in Australia in recent months. Most of them have been bought by the competition, mainly Intermarché, but also Auchan and Carrefour. There are still about twenty stores that have not found takers and, for lack of buyers, are closing down by October 1st. In total, a thousand cashiers and staff will see their jobs eliminated.

These stores have not managed to be bought out like the others, because they are either located too close to a competitor, in a commercial area next to a top 10 online casino, an Auchan, so the takeover would not be profitable, but, most of the time, it is because they are in an area that is too far away, deserted, losing momentum. The closure of these supermarkets and hypermarkets is ultimately representative of a change in habits, in consumption patterns. The traditional model, inherited from the 80s and 90s of the very large supermarket, often located on the outskirts, where you go shopping by car, Saturday has come to an end. Households no longer want to go to hypermarkets that exceed 10,000 square meters. In short, they want to shop less far and more often.

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